Go behind-the-scenes at Concur Technologies to see them rollout their integrated lead management system. The system, designed and built by DemandGen, integrates lead scoring, nurturing, and a demand funnel model to align sales and marketing.

Reinhard Janning, CEO DemandGen Europe and Regina Melher from Adobe discuss "Should marketing be accountable for driving revenue?".
"DemandGen has been a strategic partner in our adoption of marketing automation since 2007. Their expertise and processes are invaluable."
Duncan Egan
Vice President of Marketing Manager
Taleo
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