DemandGen Resources
eBrief on lead scoring
Lead scoring is the practice of systematically calculating a ranking for each sales prospect. But it's not just about a formula, it's much more than that. Read about the six essential steps to lead scoring and to know if you are ready.
eBrief on nurturing
This eBrief will help define what exactly is Lead Nurturing, the basic recipe for a Lead Nurture and how to Nurture through the Funnel. Explore why lead nurtuing really matters and get started with a plan.
Persona Guide and Template
Building a buyer Persona for marketing is much like developing a character for a novel or a movie—the difference is that you're not really making anything up from scratch! Your buyers already exist. Here is a template to help you define the specifics of your persona.
Lead Management Best Practices for Salesforce
Given the importance of Leads to generating new or incremental business to an organization, it is important to understand Lead Management best practices using Salesforce.
What We Do: about us
"DemandGen is a global extension of our team, helping us to build and maintain our marketing center of excellence."
Kristen Kaeffer
Director, Mktg Automation and Web Development
Interactive Marketing
NetApp
"From building complicated multi-track nurture campaigns in Eloqua to providing us with best practice advice on lead generation – Demand Gen always delivers."
Kerry Langstaff
Executive Director, Marketing
TriNet
