Marketing Automation system selection & Deployments

We’ve been instrumental in helping some of world’s leading sales and marketing teams select and integrate the best sales and marketing systems. Not only can we identify the right system to meet your business requirements, but we’ll guide you through an efficient deployment that gets you fast ROI and adoption. Deployment services include best practice consulting, process definition, lead taxonomy, data and utilization governance, template development, configuration and CRM integration, testing, and launch.

Lead ManagemenT Systems

DemandGen specializes in lead scoring, lead nurturing, demand funnel development, and Sales and Marketing alignment DemandGen’s streamlined process for lead management benefits our clients with a step-by-step, actionable plan from planning phase to launch. This award-winning approach has had a tremendous impact in driving revenue for our clients.

Data Management Programs

Successful marketing automation depends on good, clean, normalized data. DemandGen’s expert professional services in data cleansing and standardization, data segmentation, and data appending ensure that your data is accurate and consistent, duplications are eliminated, and the vital information you need is available. Best of all, we can build automated programs to keep it clean in real-time.

Campaign Execution

Some of the top businesses in the world depend on DemandGen to handle day-to-day campaign management and execution. Whether it’s a special short-term need due to lack of resources for a product introduction or event, or a preference to outsource day-to-day campaign operations regionally or globally, DemandGen provides highly skilled resources to execute your marketing automation campaigns in North America or around the world through our centers of excellence.

Reporting & measurement

Finally, marketing can show its contribution to revenue and report on the ROI of each campaign. Our approach is to start with "the end in mind" by building you a set of dashboards to take to the executive team, and then help set up your website, campaigns, and systems to properly track and report what matters. DemandGen designs complete reporting systems that are mapped to the needs of your business, such as:

• CMO dashboards, marketing contribution to revenue
  
• Campaign tracking and channel effectiveness
  
• “Cold to Close” reporting for showing breadth and velocity of your demand funnel
  
• Email and campaign metrics for analyzing marketing effectiveness
  
• Website analytics dashboards for monitoring overall site conversion and utilization

Workshops & Consulting Services

Onsite and interactive online workshops, seminars, and coaching programs are key to DemandGen’s approach to winning with marketing automation. From workshops for aligning sales and marketing to coaching programs on lead nurturing, scoring, and reporting, you’ll gain the knowledge to optimize your use of marketing automation systems.

• Best practice consulting
  
• Business process reviews
  
• Marketing automation coaching
  
• Workshops for aligning sales and marketing
  
• Lead management consulting